The Morning FounderSoutheast Asian business history, daily

Alec Fraser-Brunner

Watercolour illustration for Alec Fraser-Brunner
Watercolour · The Morning Founder

Your legacy often lives outside your job title — he classified real fish for a living, and the world remembers him for a fake one.

Every tourist photo of Singapore has the same creature in it.

Half lion, half fish, spouting water into the bay. School trips line up in front of it. Everyone poses the same way, palm out, pretending to catch the water. It's on the postcards, the fridge magnets, the passport stamp of the imagination.

The Merlion. The most Singaporean thing there is.

Here's what I didn't know until recently:

It was designed by an Englishman. And his actual job was classifying fish.

His name was Alec Fraser-Brunner. A British ichthyologist — a fish scientist. He described real species. He worked at the British Museum, later ran the aquarium at Edinburgh Zoo. In the 1950s and 60s he was the first curator of the Van Kleef Aquarium in Singapore. His whole life was real fish. Cataloguing them. Naming them.

Then in 1964, a Souvenir Committee needed a logo for the tourist board.

And here's the part that makes it land.

Before he was ever a scientist, the story goes, he'd started out as a commercial artist in the 1920s. He drew his way into zoology, sketching fish for taxonomic papers until the sketching became the science. So he was the rare man in that room who had both the eye and the hand.

So he took Singapore's two oldest stories and fused them into one animal. The lion head for Singapura, the Lion City — from the old legend of Sang Nila Utama spotting a lion when he landed. The fish body for Temasek, the sea town, the fishing village it all grew from.

Think about that for a second. The one part of that creature that was genuinely his professional turf — the fish half — is the humble part. The fishing village. The ichthyologist supplied the fish.

It became the tourist board's logo in 1964. Trademarked in 1966. Sixty years later it's the face of a nation.

Here's the thing that keeps coming back to me.

Fraser-Brunner spent a whole career documenting fish that actually exist. Species with Latin names, real ones, swimming in real oceans.

And the fish the world remembers him for is one that doesn't exist. One he made up for a committee deliverable.

It outlived every real fish he ever catalogued.

We spend so much energy perfecting the thing on our business card. But the thing people remember you for is often the side quest — the odd job nobody weighted, handled by whoever happened to have the extra skill.

He classified real fish for a living. His legacy was a fake one.

What's the side project of yours that might outlive your job title?

This is the LinkedIn edit — written to fit inside 3,000 characters. Newer stories are written in full first, and the newsletter gets the whole thing.