Elsewhere
12 stories
The biggest competitive edge isn't on the factory floor — it's in the magazine nobody else is readingPlate 096ElsewhereLi Ka-Shing
For 30 years, the best engineers in Japan couldn't solve it. They never thought to ask the person who actually cooked rice.Plate 093ElsewhereFumiko Minami / Rice Cooker
He discovered that what people see while eating changes the taste. So he removed everything -- the chef, the diners, the conversation. 90 stores later, people queue for 10 days.Plate 092ElsewhereIchiran Ramen / Manabu Yoshitomi
The Game Boy won because it was worse. Deliberately worse. Built on technology from the 1970s while every competitor chased cutting-edge.Plate 091ElsewhereGunpei Yokoi / Nintendo
Tradition is the enemy of the next tradition.Plate 090ElsewhereBubble Tea / Liu Han-Chieh & Lin Hsiu Hui
The most scalable thing in business is the refusal to scale.Plate 087ElsewhereDin Tai Fung / Yang Bing-Yi
The Chinese government begged her to IPO. She refused.Plate 077ElsewhereLao Gan Ma / Tao Huabi
Three generations: one taught herself to read. One became a pharmacist. One runs SE Asia's largest bank.Plate 067ElsewhereTan Su Shan / DBS Group CEO
The best marketing strategy is no marketing strategy.Plate 064ElsewhereSriracha / David Tran
In December 2014, two ACS guys opened a nightclub in Clarke Quay. Four months later, they lost $1 million.Plate 023ElsewhereThe Golden Duck / Jonathan Shen & Chris Hwang
He quit a $500 million Wall Street hedge fund to start a martial arts company. Everyone said it was the dumbest idea they'd ever heard.Plate 010ElsewhereChatri Sityodtong / ONE Championship
The loudest brand in the world was built by the quietest man in the room.Plate 008ElsewhereChaleo Yoovidhya / Red Bull